From Data to Dollars: Optimizing Collections with Proven Technology and Messaging Tactics

This session will equip credit union leaders with practical strategies to enhance collection efficiency and member satisfaction through technology and effective messaging.

Attendees will learn how automated tools like text and email solutions streamline workflows, reduce staff workload, and make payments easier for members. We’ll cover how to adjust messaging timing and channels for different loan types—mortgages, credit cards, and auto loans—to boost response rates. A real-world case study will show the impact of these strategies on collections and member engagement.

By the end, leaders will have the knowledge to improve collections processes and messaging, invest in smart technology, and support member financial wellness.

Learning Outcomes:

• Promote Financial Wellness with Proactive Communication: Learn how early, targeted outreach can help members better manage past-due accounts and align with your credit union’s mission.
  
  
• Maximize Engagement Through Targeted Messaging: Discover how tailored communication strategies can improve member response rates and strengthen engagement.
  
  
• Increase Efficiency and Effectiveness with the Right Tools: Explore how automated solutions like text and email can streamline workflows, reduce staff workload, and improve collections processes.
  
  
• Leverage Data to Improve Collections: Understand how to use collections data to identify bottlenecks, optimize messaging, and boost overall performance.